Tim Hortons has announced a significant shift in its hiring strategy, signalling a move to reduce its reliance on the federal Temporary Foreign Worker program. The coffee chain aims to prioritize domestic recruitment, setting an ambitious goal to bring 10,000 new employees into its workforce locally.
This pivot comes amid growing national discussions regarding the impact of foreign worker programs on the domestic labour market. By focusing on local hiring, the company intends to align its operations more closely with current employment trends and address concerns raised by the public and policymakers.
The move reflects a broader trend among major Canadian employers who are re-evaluating their staffing models in a changing economic landscape. Tim Hortons intends to bolster its Canadian presence by providing more opportunities for residents looking for entry-level positions within the service sector.
